Branding > Branding
Is Your Branding On Target?
Your brand is not just your company, your product, your logo, or your website. It is all of these plus the intangible component of people's thoughts, feelings and perceptions about you. It’s the hard to define element that separates an ordinary brand from a powerhouse. The way people arrive at these perceptions is a combination of many things:
- Product: How it performs, how it looks (including packaging). Is it unique? Is it cool?
- Promotion: logo, website, literature, advertising, digital marketing
- Word-of-mouth: what people are saying, including social media
- Company: how employees treat customers, company culture, loyalty programs
All of these elements combine to form your brand or image. The goal with good branding is for customers to develop a positive emotional bond with your brand. Morehead Marketing can help make sure your branding is on target. Is the name strong? Is it an extension of your mission? Does it support your company culture? Do you have a recognizable, custom logo design? Does it work for all communication venues from promotion to product packaging? Do colors, fonts, and graphics portray the right image? Do tag lines and slogans support the brand?
If you are ready to power up your brand, burst through the atmosphere of ordinary, and start conquering new markets, give Ohio and WV branding specialists, Morehead Marketing, a call.